Accurate Portrayals of Women & Girls in Media: Proven to be Good for Business
Impact & Results
Globally, women control $31.8 Trillion in consumer spending.
With women’s consumer power, today’s advertising should align with the real world. We must understand and respect women for all they are and all of their potential.
An experiment in efficacy.
SeeHer in partnership with IRI analyzed sales data of participating marketers with layers of shopper, panel and store data from IRI Lift, along with viewership data to learn the sales impact of a GEM® scored ad campaign and programming. From this body of work GEM® Lift was created.
Download the GEM® Lift Study
The results? Higher GEM® scores mean higher sales.
The results were conclusive. Ads with the highest sales lift had the highest GEM® scores. Creatives with GEM® scores greater than 110 drove sales lift 10x higher than creatives with GEM® scores of less than 110.
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