How We Work With Members

Unlock a deeper understanding of how your ads and programming performs vs GEM® norms

Activating GEM® is a turnkey process for members.

Members work with SeeHer's dedicated research team to ensure a seamless process. Ads are submitted to SeeHer for testing and members receive detailed results, typically within 10-20 business days. The four question GEM® module can be added to existing testing methodologies for pre-testing.

Woman with paper and laptop looking at camera

What will you learn?

Learn how your ads perform vs. GEM® norms across pillars; how different demographic cohorts view your advertising; and, how you can create more effective content and drive your business forward.

Featured Quote

This is the piece of advice that I'd give everybody. Start testing using GEM® and hold yourself accountable.
Marc Pritchard, CBO, Procter & Gamble; Co-Chair, SeeHer

Research Available to Members

View Research

GEM® FACT

GEM® is an ESOMAR Award winning methodology

for measuring ad effectiveness and improving ROI.

GEM® STAT

High GEM® scoring ads yield double to triple-digit % sales lift

across genders, race/ethnicity, and language.

GEM® STAT

High GEM® scoring ads drive 9x sales growth

among Gen Z and young Millenials.

Become a SeeHer Member

Join a coalition of marketing and media leaders passionately driving accurate representation of women and girls. It's good for society and it's good for business.

Learn More