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SeeHer
In Sports

Our mission is to improve the portrayal and increase the visibility and distribution of women in sports.

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It's time to level the playing field.

4%

of sports media coverage is dedicated to women’s sports.

>1%

of sports sponsorship dollars are committed to women's sport.

10%

share of female sports journalists.

44%

of all athletes are women.

~50%

of all sports fans are women.

84%

of fans are equally interested in watching women's sports.

Over 80%

of consumers believe women's representation in professional sports is important to furthering equality.

It's more than a game.

Girls and women who play sports have increased self-esteem, more positive body image, lower depression levels and greater confidence.

The lack of representation of female sports role models is a significant reason why girls dropout of sports at 2x the rate of boys.

Studies show an overwhelming correlation between sports participation and business success: 96% of female c-suite executives played sports.

SeeHer in Sports Scorecard Powered by AT&T

The scorecard is a three-part framework that rallies company-wide stakeholders to quantify and benchmark gender equality initiatives and programming across awareness, representation and improvement in women’s sports.

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#SeeHer In Sports

Featured Quote

I'm not the next Usain Bolt or Michael Phelps. I'm the first Simone Biles.

Simone Biles

If you can see her, you can be her. TM

High angle view of a teenage girl playing and practicing wheelchair tennis at an indoor tennis court

Featured Quote

Context and content matter. Unbiased advertising is proven to be more effective when it's implemented alongside programming that also treats gender fairly.

Fiona Carter, CMO, Goldman Sachs; Co-Chair, SeeHer

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