Our mission is to increase the accurate representation of women’s health and wellness in marketing, media, and entertainment.
SeeHer has partnered with top marketers from Abbott and CVS Health and healthcare marketing thought leader Cassandra Sinclair, to provide best practices for engaging with and representing women in the full spectrum of healthcare marketing. The guide aims to build brands that accurately and authentically represent women, recognizing the complexity of their lives and empowering them to make informed health decisions. Health is personal, and brands that connect with women in their wellness journeys see significant success, with spending increasing by up to 500%.
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Health On Her Terms is a study of the way women's health and wellness is reflected in media and advertising compared with the way they see themselves. The study was conducted by WPP (through Mindshare and Grey) in partnership with SeeHer.
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Consumers want content reflecting women in their multiplicity, with diverse needs and experiences, rather than monolithic storytelling. When it comes to depictions of women’s health and wellness, there is much work to be done.
Christine Guilfoyle President, SeeHer ANA
