Skip To Content

Join a collective of 7,250+ brands united to move gender equality forward in marketing, advertising, media, and entertainment.

Become a Member Company Now
  • SeeHer In Action
    • Portrait of female firefighter

      By projecting authentic, real-life portrayals of women and girls, we can create a better world

      SeeHer In Action
    • female-director

      Ongoing initiatives to drive accurate portrayals of women and girls across key areas of focus

      Our Initiatives
    • Ad Gallery
    • Content Gallery
    • Blog
    • Press Releases
  • What is GEM®?
    • Colleagues brainstorming in a tech start-up office

      What is GEM®?

      The first data-driven methodology for identifying gender bias in advertising and programming

      Learn More
    • Woman in city landscape

      How We Work With Members

      Unlock a deeper understanding of how your ads and programming perform vs GEM® norms

      Learn More
    • female-director

      Our Impact

      Research shows that bias-free messaging increases sales, brand reputation and ROI

      Learn More
  • Insights and Tools
    • group-women-various-ages-ethnicities

      Research

      White papers, customized research and partner research examining the state of gender equality in media

      Learn More
    • Business People Listening to the Speaker at a Conference

      SeeHer Marketing Essentials Toolkit™

      A comprehensive turn-key set of data, insights and tools to help create a more gender equal society and a more effective business ecosystem

      Learn More
  • About
    • Our Mission
    • Who We Are
    • Newsroom
  • Events
  • Membership

    Join a collective of 7,250+ brands united to move gender equality forward in marketing, advertising, media, and entertainment

    Become a SeeHer Member
    • Existing Members
      Login
    • Member Signup
      Create an Account
Research | Aug 26, 2021

Women In Advertising: The power of positive representation for a better society and a more successful brand

  • Share on LinkedIn
  • Share on Facebook
  • Share on Twitter

Recent
Resources

  • SeeHer Research

    Strive For More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers

    Strive for More 2.0, a research collaboration with SeeHer member, Ipsos, reveals tried and true, as well as new and unexpected creative effectiveness drivers behind advertising portrayals, diving deeper into the nuances that resonate and deliver brand, purchase and media...

    View Resource
  • Members
    Only
    SeeHer Research

    SeeHer 1Q’25 Business Review

    In this quarterly business review, we highlight how our partnership is not only elevating your brand’s creative performance but also contributing to a larger movement of growth and innovation in the industry. This report outlines key findings, proven strategies, and...

    Become a Member to Download
  • SeeHer Marketing Essentials Toolkit™

    SeeHer in Health Best Practice Guide

    SeeHer has partnered with top marketers from Abbott and CVS Health and healthcare marketing thought leader Cassandra Sinclair, to provide best practices for engaging with and representing women in the full spectrum of healthcare marketing. The guide aims to build...

    Download the File
  • SeeHer In Action
    • The Movement
    • Initiatives
    • Ad Gallery
    • Content Gallery
    • Events
  • What is GEM®?
    • Overview
    • How We Work With Members
    • Our Impact
  • Insights and Tools
    • SeeHer Research
    • SeeHer Marketing Essentials Toolkit™
    • Events
  • About
    • Our Mission
    • Who We Are
    • Newsroom
  • Blog
    • Blog
    • Membership Login

Subscribe to our Newsletter

* indicates required

The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.

© Copyright SeeHer 2025. All Rights Reserved.

  • Privacy Policy
  • Terms of Use
Become a Member
  • LinkedIn
  • Instagram

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

SeeHer
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!