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Research | Jun 19, 2023

SeeHer & Horowitz Research on Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust

Rewriting The Rules Of Authentic Gender Representation For Gen Z.

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    SeeHer in Health Best Practice Guide

    SeeHer has partnered with top marketers from Abbott and CVS Health and healthcare marketing thought leader Cassandra Sinclair, to provide best practices for engaging with and representing women in the full spectrum of healthcare marketing. The guide aims to build...

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    GEM Multi Platform Video Programming Research Report – July 2024

    The 2024 SeeHer GEM® Multiplatform Video Programming Research Report is the most comprehensive report of linear and streaming content measured through the GEM® methodology, the global gold standard for measuring gender representation and portrayal in ads and content. It is...

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    2024 GEM® Lift Study

    In this report, Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls, we will highlight the value that brands have been capturing over the last five years by investing in gender equality in their...

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