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The SeeHer in Sports Scorecard Powered by AT&T is a three-part framework that rallies company-wide stakeholders to quantify and benchmark gender equality initiatives and programming across awareness, representation and improvement in women’s sports.
SeeHer has partnered with top marketers from Abbott and CVS Health and healthcare marketing thought leader Cassandra Sinclair, to provide best practices for engaging with and representing women in the full spectrum of healthcare marketing. The guide aims to build...
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The 2024 SeeHer GEM® Multiplatform Video Programming Research Report is the most comprehensive report of linear and streaming content measured through the GEM® methodology, the global gold standard for measuring gender representation and portrayal in ads and content. It is...
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In this report, Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls, we will highlight the value that brands have been capturing over the last five years by investing in gender equality in their...
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