Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world.
The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative between SeeHer and dentsu, found across the five countries we surveyed, women are perceived as 70% equal to men across various dimensions of basic human rights. This report outlines how, while multiple issues contribute to gender inequality, media and advertising are consistent in playing an outsize role across cultures by changing and improving outdated stereotypes. The removal of gender bias, replaced by authentic representation of women in media and advertising, is also a key driver of business growth, which shifts societal mindsets, unlocking possibilities for women globally.
Learn more here.
