![Subway scene in Pepsi TV spot](https://www.seeher.com/wp-content/uploads/2020/12/Screen-Shot-2020-01-02-at-7.17.20-PM-1.png)
The brand is going for a more consistent approach with a new tagline, “That’s What I Like,” which will be used for all Pepsi varieties including regular Pepsi, Pepsi Zero Sugar, and Diet Pepsi. Shakira’s “Whenever, Wherever” is the soundtrack for one of the new spots.