In today’s Age of Experience, sports are more important than ever.
Big sporting events—the Super Bowl, the Masters, Wimbledon, the Olympics, the World Cup—are of-the moment events that everyone can gather around and share in real time. Sports builds community. It’s what people talk about. There’s excitement, engaGEM®ent and passion. It’s fandom untethered and unhinged.
You can imagine why brands want in on the action.
