Have you ever imagined a beer brand sponsoring the FIFA Women’s World Cup? Well, wake up: It’s 2019, and it’s happening in your ad break.
Today, 30 million girls play soccer around the world. That’s a lot. That equals an entire country of women playing soccer. In communities across the globe, soccer is more than just a game: It is a form of identity. Female athletes are finally getting a lot more coverage, increasing women’s visibility in sports media. Culture is shifting and brands are taking advantage of a growing audience and interest in female sports.
