In February 2018, after an Association of National Advertisers study found that 55 percent of adults believe women are portrayed negatively in media, AT&T Communications Chief Brand Officer Fiona Carter persuaded the company to publicly commit to remove all bias from its advertising and media by the year-end. She also committed to scoring all ads using a Gender Equality Measure to identify bias and creating an “Inclusion Playbook” to ensure all creative teams became more inclusive.
