Emotional, personalized marketing tops the CMO agenda at annual ANA event

“The whole notion of humanity is a big theme,” Meredith Verdone, chief marketing officer of Bank of America, said in an interview from the sidelines of the event, summing up the message of multiple CMO presentations. “Are you making your tech more human, or do you have humanity? We are building brands and brands are very emotional things. At the end of the day you have to connect rationally, but also in the heart.”