Veterans Day is a time to celebrate the more than 20 million living veterans in America. Our veterans make up just six percent of the U.S. population, but are critical members of our communities and our workplaces. This year, USAA is leveraging its existing campaign platform – Honor Through Action – to inspire others to join in honoring and celebrating the military community. USAA, founded in 1922 by a group of military servicemembers, has a deep appreciation and strong respect for veterans and their families and hopes to increase the understanding of Veterans Day and bring more attention to our diverse population of veterans and their stories through small and large ways. One small way that Americans can celebrate veterans this Veterans Day weekend is by drawing a V on their hand, placing the initials of a military member(s) that they wish to celebrate, snapping a photo of it and sharing on social, tagging #honorthroughaction.
