The CVS Beauty Mark Initiative - Beauty Unaltered


We know that taking time to feel good on the outside enhances overall well-being. We also believe we have an opportunity, and a responsibility, to think about the messages we send to our customers and how they impact their health. We’ve made a commitment to not materially alter the beauty imagery we create for our stores, marketing materials, websites, apps or social media. To learn more about CVS Pharmacy’s beauty imagery initiative, visit