Our mission is to increase the representation and accurate portrayal of all women and girls to drive business growth in the global marketing and media ecosystem, now and for generations to come.
Who We Are Newsroom Our
Mission
We started by raising visibility.
We believe that marketing and media play a major role in how women and girls see themselves. We believe in the power this visibility inspires in our world. And we believe that truth and inclusiveness benefit all people, everywhere.
It stands to reason that more women and girls will be inspired to reach their potential when the ads and programming they see reflects who they really are. Yet, the average age, race, body type and other aspects of a woman's identity depicted in the media today represent just a small fraction of the female population. That means most women and girls have likely never seen themselves reflected in the media. We believe that must change.
The SeeHer movement is an unprecedented coalition of marketers, agencies, and media companies. SeeHer serves as the catalyst, harnessing the collective power of the entire marketing and media ecosystem. We are business people on a business mission to make a better world.
The SeeHer
Movement
SeeHer in Action
SeeHer is the global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment. Launched in 2016 by the Association of National Advertisers (ANA) SeeHer’s coalition of leaders is committed to setting the gender equality agenda for the industry and driving growth for their businesses. To help its members benchmark success and become catalysts for change, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. Winning the prestigious ESOMAR Research Effectiveness Award, GEM® is the global measurement standard, proving that content accurately portraying women and girls dramatically increases purchase intent and brand reputation. SeeHer's suite of training and resources, including GEM®, enables marketers to prioritize best practices as part of an always-on approach to driving growth. The movement includes the following vertical expertise: SeeHer in Sports, SeeHer Health, and the SeeHer Hear Her Task Force.
#SeeHer
Who We Are
SeeHer is a growing group of media, marketing and entertainment leaders and influencers united in our commitment to eliminate gender bias in the industry.
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