Our Mission

Our goal is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote. And we are tracking towards that goal.
Positive portrayals of women in the U.S. moved from 51% of ads between the summer of 2016 when the #SeeHer movement began, to 61% of ads in summer 2018. This is a 20% improvement—delivering on our mission in advertising almost two years early.

#SeeHer Content

#SeeHer programming from our partners.

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For more information about #SeeHer, contact SeeHerInfo@ana.net
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#SeeHer Blog

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Only 3% of ads show women in leadership positions.

28% of TV ads negatively portray women.

55% of adults believe that women are portrayed negatively in programming.

91% of women say that advertisers don’t understand them.

News Highlights

#SeeHer related issues in the news.