SeeHer In Sports

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It's time to level the playing field.

4%

of sports media coverage is dedicated to women’s sports.

>1%

of sports sponsorship dollars are committed to women's sport.

10%

share of female sports journalists.

44%

of all athletes are women.

~50%

of all sports fans are women.

84%

of fans are equally interested in watching women's sports.

Over 80%

of consumers believe women's representation in professional sports is important to furthering equality.

It's more than a game.

Girls and women who play sports have increased self-esteem, more positive body image, lower depression levels and greater confidence.

The lack of representation of female sports role models is a significant reason why girls dropout of sports at 2x the rate of boys.

Studies show an overwhelming correlation between sports participation and business success: 96% of female c-suite executives played sports.

SeeHer in Sports Scorecard Powered by AT&T

The scorecard is a three-part framework that rallies company-wide stakeholders to quantify and benchmark gender equality initiatives and programming across awareness, representation and improvement in women’s sports.

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Featured Posts

#SeeHer In Sports

Guest Post | Jun 23, 2022

Mark Wright, Vice President, Media Services and Sponsorships, AT&T

In 2019, SeeHer launched the SeeHer in Sports initiative to increase the visibility, distribution, and portrayal of women and girls in sports. A critical partner in that launch was AT&T, one of the first SeeHer members to use the Gender...

Featured Quote

I'm not the next Usain Bolt or Michael Phelps. I'm the first Simone Biles.
Simone Biles

If you can see her, you can be her. _TM

High angle view of a teenage girl playing and practicing wheelchair tennis at an indoor tennis court

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Context and content matter. Unbiased advertising is proven to be more effective when it's implemented alongside programming that also treats gender fairly.
Fiona Carter, CMO, Goldman Sachs; Co-Chair, SeeHer

SeeHerIn Sports

Featured Video

Join the SeeHer In Sports Task Force

It's time to level the playing field.

4%

>1%

10%

44%

~50%

84%

Over 80%

It's more than a game.

SeeHer in Sports Scorecard Powered by AT&T

Featured Posts

Mark Wright, Vice President, Media Services and Sponsorships, AT&T

Featured Quote

If you can see her, you can be her. TM

Featured Quote

Featured Posts

DawnStaleyPSA

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Love Means Everything

One Million Black Women x Angel Reese: Legacy of Empowerment

Inspiring the Next Generation

Paige Bueckers x Gatorade ‘The Moment’

Women’sHistoryMonth

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Kids’ChoiceSports

IbtihajMuhammad

JadaWilliams

Disney Celebrates The GOAT!

SeeHer
In Sports

If you can see her, you can be her. _TM

Dawn
Staley
PSA

Women’s
History
Month

Kids’
Choice
Sports

Ibtihaj
Muhammad

Jada
Williams