Strive for More 2.0, a research collaboration with SeeHer member, Ipsos, reveals tried and true, as well as new and unexpected creative effectiveness drivers behind advertising portrayals, diving deeper into the nuances that resonate and deliver brand, purchase and media impact.
Download: Strive For More 2.0: The Female Portrayal Guide for Growth Obsessed Marketers
In this quarterly business review, we highlight how our partnership is not only elevating your brand’s creative performance but also contributing to a larger movement of growth and innovation in the industry. This report outlines key findings, proven strategies, and...
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SeeHer has partnered with top marketers from Abbott and CVS Health and healthcare marketing thought leader Cassandra Sinclair, to provide best practices for engaging with and representing women in the full spectrum of healthcare marketing. The guide aims to build...
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The 2024 SeeHer GEM® Multiplatform Video Programming Research Report is the most comprehensive report of linear and streaming content measured through the GEM® methodology, the global gold standard for measuring gender representation and portrayal in ads and content. It is...
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