In this report, Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls, we will highlight the value that brands have been capturing over the last five years by investing in gender equality in their advertising campaigns. Through a partnership with SeeHer and Circana, brands have started to appreciate how gender equality in advertising can drive sales growth, leveraging GEM® Lift analysis.
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The 2024 SeeHer GEM® Multiplatform Video Programming Research Report is the most comprehensive report of linear and streaming content measured through the GEM® methodology, the global gold standard for measuring gender representation and portrayal in ads and content. It is...
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Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world. The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative between SeeHer and dentsu, found across the five...
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