The ANA Educational Foundation (AEF) and SeeHer have launched a first-of-its-kind new initiative, SeeHer Education — a certificate program combining Marketing and Gender Studies.
SeeHer Education
Open for Registration!
In a collaborative effort between AEF and SeeHer, SeeHer Education brings together top professors and practitioners who are leading efforts to eliminate gender bias in marketing and advertising from the outset. We hope to educate the next generation of marketing leaders on how to eliminate gender bias from Day 1 of their careers. Our Academic Advisory Board has created a first-in-class professional certificate program combining academic theory with best industry practices. The eight online modules can be used in part or in its entirety to earn the full certificate.
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SeeHer Education
Goals
SeeHer Education creates the business case for gender equity as a pillar of effective marketing communications. Its goals are to:
- Educate the next generation of marketing leaders on how to eliminate gender bias from Day 1 of their careers
- Demonstrate how to increase accurate, fair portrayals of women and girls in advertising
- Provide a best-in-class professional credential combining academic theory with best industry practices
- Create a pipeline of talent for the industry that brings a gender-equity mindset to marketing while equipping current marketers with the tools they need to be gender-equity champions
Mahzarin Banaji, Ph.D., Harvard University
Joanna Jenkins, Ph.D., Rutgers University
Jason Chambers, Ph.D., University of Illinois, Urbana-Champaign
Tyrha Lindsey-Warren, Ph.D., Baylor University
Catherine Coleman, Ph.D., Texas Christian University
Latha Sarathy, ANA
Susan Dobscha, Ph.D., Bentley University
Laurel Steinfield, Ph.D., Western University
Kathleen Franz, Ph.D., Smithsonian
Ed Timke, Ph.D., Michigan State University
Jean Grow, Ph.D., Marquette University
Sunny Tsai, Ph.D., University of Miami
Linda Tuncay Zayer, Ph.D., Loyola University, Chicago
Thank you to our Academic Advisory Board!
Thank you to SeeHer Members for their contributions!
Featured Quote
"It’s critical that the next generation of marketers and media leaders bring a gender-equal mindset to the content they create and stories they tell throughout marketing, media, and entertainment."
Christine Guilfoyle President, SeeHer