“People expect more from our brands and companies. Nine of 10 consumers say they have a more positive image of a company when it supports a social or environmental cause, and half say they make purchase decisions based on shared beliefs with the brand.”
Chief Brand Officer, P&G; Co-Chair, SeeHer
"We have created a movement and the business world is changing culture."
WW (formerly Weight Watchers); Co-Founder, SeeHer
“We made the choice to be authentic and authentically represent military women and military community women.”
Chief Marketing Officer, USAA
“I am a CMO at a Fortune 500 company. I recently went to buy a car and the salesperson asked me if I was allowed to buy the car without asking my husband.”
Chief Marketing and Public Relations Officer, Ally Financial
“We are 70% women in the US, and the women in this company know this is something we're behind, and it's made a difference.”
SVP, Omni Media & Creative Solutions, L’Oréal USA
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#SeeHER Spotlight: Bethany Joy Lenz
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Having a woman in the late-night talk show space is rare. Having a woman of color in the late-night talk show space is even rarer. That’s why Lilly Singh is changing the game and shaking up the status quo with NBC’s A Little Late With Lilly Singh — and she stopped by the New Hollywood Podcast to talk to us all about it.
British multinational telecommunications company Vodafone has selected Dentsu Aegis Network’s Carat as its global media buying and planning agency partner, following a review.
The appointment came “after an extensive process,” a Vodafone spokesperson confirmed. “Dentsu Aegis has strong credentials to support Vodafone, particularly with regards to their experience supporting other clients who have moved digital media buying in house.”
Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women’s World Cup, exceeding expectations. The flood of ad dollars highlights the appeal of the tournament on Madison Avenue and its ability to drive revenue for TV networks.
Ad-tracker Kantar said that the Women’s World Cup, which the U.S. team won in July, brought in an estimated $96 million, more than double the company’s earlier estimate of $43 million.
Moreover, we all say we want more big studio movies for women, about women, by women featured flawed, nuanced and complex female protagonists. We all say we want movies that are casually inclusive alongside the big superhero movies and stereotypical tentpoles. We all say we want more R-rated movies for adults alongside the PG-13 fantasy fare that has come to define modern Hollywood. Hustlers is everything we say we want, while also being quite good and justly acclaimed.
Writer-director Lorene Scafaria has taken a true-life escapade from the pages of New York magazine – a 2015 article written by Jessica Pressler – and turned it into a lean, fierce take on the nature of female empowerment in an inherently corrupted world. In the tradition of the cinema’s greatest crime sagas, Hustlerscoaxes you in with the promise of pure exhilaration.