If you can
see her,
you can
be her._TM

SeeHer is committed to increasing the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come.

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Recent
Highlights

Awards
Celebrating and recognizing great marketing and innovative thinking from the industry’s leading brands.
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SeeHer
Education
The ANA Educational Foundation (AEF) and SeeHer have launched a first-of-its-kind new initiative, SeeHer Education — a certificate program combining Marketing and Gender Studies.
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Newsroom

The 23rd Annual Critics' Choice Awards - Inside

Claire Foy Accepts The #SeeHer Award At The 24th Annual Critics' Choice Awards

SeeHer
Awards

Celebrating and recognizing great marketing and innovative thinking from the industry’s leading brands committed to the authentic, accurate portrayals of women and girls in their marketing efforts..

A movement grounded in insights.

SeeHer developed the Gender Equality Measure (GEM®), the first data-driven methodology for identifying gender bias in media. GEM® has become the global measurement standard, measuring 300,000+ ads, representing 87 percent of worldwide ad spend.

Learn More About GEM®

Research

$28 Trillion

added to the world economy if we reached economic equality between men and women.

Research

Women influence 85%

and control over $10 Trillion dollars of consumer spending annually in the U.S.

Research

73% of both men and women agree

that women's equality is a very important personal issue to them.

Research

81% of adults agree

that media plays a crucial role in shaping gender roles.

Research

52% of adults say

media has a lot of responsibility to improve equality.

Research

Only 32% of adults believe

that media usually portrays women accurately.

GEM® Stat

2x to 5x incremental sales lift

in campaigns that accurately portray women and girls.

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SeeHer is a growing group of media, marketing and entertainment leaders and influencers united in our commitment to eliminate gender bias in the industry.

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From the SeeHer Blog

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SheReports Interview | Sep 06, 2024

How iMe Wants to Empower Women and Girls

Guest Post | Jun 29, 2023

Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust — What Brands Should Learn from Gen Z Priorities and Values

Guest Post | May 16, 2023

Radha Subramanyam, Chief Research and Analytics Officer, CBS Corporation, President, CBS Vision

Jan 04, 2023

A Call for Commitment and Consistency

#SeeHer Hear Her

Dec 12, 2022

Lizzie Widhelm, Senior Vice President, B2B Marketing and Ad Innovation, SXM Media

Level Up

Dec 06, 2022

If you can
see her,
you can
be her._TM

Recent
Highlights

Awards