News Highlights
Campaign Asia

Gender Diversity: Make it the Norm with Better Marketing

Campaign Asia
23 June 2017

The marketing and advertising industry can make gender equality the norm if it wants to, but the movement must include both women and men to succeed, said Marc Pritchard, chief brand officer for P&G.

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CNBC

Here’s What Global Marketers are Doing to Tackle Sexism in Advertising

CNBC
21 June 2017

The chief marketers of some of the world's largest brands are getting together to tackle sexism and poor representations of diversity in advertising, and will undertake research to understand the impact of changes made to ad campaigns every two years.

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Movie Minute

A New Rating for TV and Movies Tries to Combat Gender Stereotypes

The New York Times
20 June 2017

Founded in 2003, Common Sense Media provides parents with an online rating system that suggests age-appropriate shows for children, highlighting those that underscore admirable character traits like courage, empathy and perseverance. On Tuesday it will introduce a new metric: the portrayal of gender.

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United Nations / Cannes

The United Nations Lands in Cannes to Remove Stereotypes From Ads

AdAge
20 June 2017

At times it seems like big marketers are competing to see who can be the most supportive of gender equality in advertising and media. But several are coming together under the auspices of the United Nations, really, to form the Unstereotype Alliance, leaning on a term coined by Unilever but inclusive of the entire industry.

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Fearless Girl

Fearless Girl Takes Cannes by Storm, Winning 3 Grand Prix on Her First Day

AdWeek
20 June 2017

McCann New York’s Fearless Girl statue, placed on Wall Street for State Street Global Advisors as a symbol of the power of women in business, enjoyed a spectacular first day here at the Cannes Lions festival, sweeping the first three competitions by picking up the Grand Prix in the Glass, PR and Outdoor Lions.

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Katie Couric | Lisa Borders
Association of National Advertisers Press Release
19 June 2017

#SeeHer, the Association of National Advertiser (ANA)’s Fast-Growing Movement to Eliminate Gender Bias in Media Announces Advisory Board

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Wall St. Journal

Why Equality Is a Marketing Imperative

The Wall Street Journal
14 June 2017

CMOs who champion equality in advertising, media, and the workplace are typically achieving stronger results by uniting against longstanding gender stereotypes and persistent cultural norms. Shelley Zalis, CEO of The Female Quotient and founder of The Girls’ Lounge, and Alicia Hatch, CMO of Deloitte Digital, discuss how an industry movement is helping to usher in an era of authentic marketing.

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Association of National Advertisers Press Release
09 May 2017

In honor of the Mother’s Day holiday, Teleflora, the world’s leading floral delivery service, has announced its partnership with the Association of National Advertisers’ (ANA) Alliance for Family Entertainment (AFE) in support of #SeeHer.

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Brawny

After Booting Its Lumberjack for a Woman, Brawny Lands on Ellen

AdWeek
17 April 2017

Heads turned in March when the Brawny paper towel brand sent its resident hunk packing for the first time in 43 years—and put a woman on the wrapper.

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The Drum Gender Equality Movements in Advertising are Making Gains

Gender Equality Movements in Advertising are Making Gains

The Drum
10 April 2017

For its Spring 2016 campaign, high-end shoe company Stuart Weitzman used three naked supermodels in an effort that looks very much like an advertisement from a bygone era.

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Emma Watson
CNBC
07 April 2017

MTV is to scrap male and female acting categories and instead opt for "gender neutral" prizes in its annual Movie and TV Awards. As of this year, actors and actresses will compete together in non-gender specific categories and will see the likes of Emma Watson come up against James McAvoy in the 'Best Actor in a Movie' award.

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Let’s Talk Gender Equality

Let’s Talk Gender Equality

AT&T Blog
06 April 2017

Let’s talk about a subject that’s near and dear to me, and all of us at AT&T. It’s the lack of gender equality in the images we see just about everywhere we look. It’s a deeply rooted issue that spans across industries. And it perpetuates regressive and discriminatory narratives.

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