Always | Keep Going

Always’ #LikeAGirl is Back, and this Time it's Tackling Girls’ ‘Paralysing’ Fear of Failure

The Drum
17 August 2017

Sanitary brand Always has revived its critically acclaimed #LikeAGirl platform with a new advert that addresses the ‘paralysing’ fear of failure experienced by girls going through puberty.

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Always | Keep Going

New Always® #LikeAGirl Video Aims to Encourages Girls Everywhere to Keep Going #LikeAGirl

P&G
13 August 2017

Always Partners with Actress and Advocate Yara Shahidi as Latest Survey Reveals 7 in 10 Girls Avoid Trying New Things during Puberty Because They are Afraid to Fail 1

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Vanessa Hudgens

Vanessa Hudgens To Receive #SeeHer Award At Teen Choice 2017

Headline Planet
11 August 2017

FOX has confirmed another special honoree for Sunday’s Teen Choice 2017 ceremony. Per an official announcement, Vanessa Hudgens will receive the #SeeHer Award during the August 13 event.

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Teen Choice 2017
Fox Broadcasting Company
11 August 2017

Fox Broadcasting Company (FOX) has partnered with the Association of National Advertisers (ANA) to present TEEN CHOICE’s first-ever #SeeHer Award to Vanessa Hudgens.

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Gail Tifford / Entrepreneur
Entrepreneur
28 July 2017

Gail Tifford has spent more than 20 years building global brands at Unilever and Viacom in the digital age. When she is not shaping media strategy for the world’s second largest advertiser in more than 190 countries, you can find her paving a new trail for advertisers.

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Gail Tifford
Reuters
26 July 2017

Fossil Group, Inc. announced the appointment of Gail B. Tifford to its Board of Directors effective July 26, 2017. Ms. Tifford currently serves as Vice President, Media North America and Global Digital Innovation, for Unilever.

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I SeeHer Award

CA Technologies Presents #ISeeHerInvent Award to Allergy Menu

The Stemie Coalition
12 July 2017

CA Technologies, a globally recognized software company and earnest supporter of youth invention and innovation, awarded Abby for her creativity, determination, and compassion with the #ISeeHerInvent Award, which is presented to the female inventor who outstandingly stands as a role-model to all future and aspiring female innovators, creators, doers, and dreamers.

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Tara Walpert Levy

The Real Winners at Cannes: The Women (and Men) of the Girls' Lounge

Media Village
30 June 2017

The Girls’ Lounge made my trip to Cannes this year. I got to exchange tips on public board experience with NBCU’s Chairman of Advertising Sales and Client Partnerships, Linda Yaccarino, and Alicia Hatch, CMO of Deloitte Digital. I connected in a relaxed environment with CMOs of several companies with whom we were experiencing particular challenges.

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30 June 2017

#SeeHer co-founder Shelley Zalis hosted a panel of C-suite executives in a discussion about improving the depiction of women in advertising.

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Ad Week Sports MPV

#SeeHer Advisory Board Member Lisa Borders Named one of the Most Powerful Women in Sports

AdWeek
26 June 2017

Here, Adweek honors the 35 female executives and influencers who are winning over the next generation of fans and scoring new partnerships with brands.

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Campaign Asia

Gender Diversity: Make it the Norm with Better Marketing

Campaign Asia
23 June 2017

The marketing and advertising industry can make gender equality the norm if it wants to, but the movement must include both women and men to succeed, said Marc Pritchard, chief brand officer for P&G.

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CNBC

Here’s What Global Marketers are Doing to Tackle Sexism in Advertising

CNBC
21 June 2017

The chief marketers of some of the world's largest brands are getting together to tackle sexism and poor representations of diversity in advertising, and will undertake research to understand the impact of changes made to ad campaigns every two years.

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Movie Minute

A New Rating for TV and Movies Tries to Combat Gender Stereotypes

The New York Times
20 June 2017

Founded in 2003, Common Sense Media provides parents with an online rating system that suggests age-appropriate shows for children, highlighting those that underscore admirable character traits like courage, empathy and perseverance. On Tuesday it will introduce a new metric: the portrayal of gender.

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United Nations / Cannes

The United Nations Lands in Cannes to Remove Stereotypes From Ads

AdAge
20 June 2017

At times it seems like big marketers are competing to see who can be the most supportive of gender equality in advertising and media. But several are coming together under the auspices of the United Nations, really, to form the Unstereotype Alliance, leaning on a term coined by Unilever but inclusive of the entire industry.

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Fearless Girl

Fearless Girl Takes Cannes by Storm, Winning 3 Grand Prix on Her First Day

AdWeek
20 June 2017

McCann New York’s Fearless Girl statue, placed on Wall Street for State Street Global Advisors as a symbol of the power of women in business, enjoyed a spectacular first day here at the Cannes Lions festival, sweeping the first three competitions by picking up the Grand Prix in the Glass, PR and Outdoor Lions.

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Katie Couric | Lisa Borders
Association of National Advertisers
19 June 2017

#SeeHer, the Association of National Advertiser (ANA)’s Fast-Growing Movement to Eliminate Gender Bias in Media Announces Advisory Board

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Wall St. Journal

Why Equality Is a Marketing Imperative

The Wall Street Journal
14 June 2017

CMOs who champion equality in advertising, media, and the workplace are typically achieving stronger results by uniting against longstanding gender stereotypes and persistent cultural norms. Shelley Zalis, CEO of The Female Quotient and founder of The Girls’ Lounge, and Alicia Hatch, CMO of Deloitte Digital, discuss how an industry movement is helping to usher in an era of authentic marketing.

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Association of National Advertisers
09 May 2017

In honor of the Mother’s Day holiday, Teleflora, the world’s leading floral delivery service, has announced its partnership with the Association of National Advertisers’ (ANA) Alliance for Family Entertainment (AFE) in support of #SeeHer.

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Brawny

After Booting Its Lumberjack for a Woman, Brawny Lands on Ellen

AdWeek
17 April 2017

Heads turned in March when the Brawny paper towel brand sent its resident hunk packing for the first time in 43 years—and put a woman on the wrapper.

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The Drum Gender Equality Movements in Advertising are Making Gains

Gender Equality Movements in Advertising are Making Gains

The Drum
10 April 2017

For its Spring 2016 campaign, high-end shoe company Stuart Weitzman used three naked supermodels in an effort that looks very much like an advertisement from a bygone era.

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Emma Watson
CNBC
07 April 2017

MTV is to scrap male and female acting categories and instead opt for "gender neutral" prizes in its annual Movie and TV Awards. As of this year, actors and actresses will compete together in non-gender specific categories and will see the likes of Emma Watson come up against James McAvoy in the 'Best Actor in a Movie' award.

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Association of National Advertisers
07 April 2017

The eighth annual Women in the World Summit, in association with The New York Times, took place April 5-7, 2017 at the David H. Koch Theater at Lincoln Center in New York City.

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Let’s Talk Gender Equality

Let’s Talk Gender Equality

AT&T Blog
06 April 2017

Let’s talk about a subject that’s near and dear to me, and all of us at AT&T. It’s the lack of gender equality in the images we see just about everywhere we look. It’s a deeply rooted issue that spans across industries. And it perpetuates regressive and discriminatory narratives.

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Hear from the Advertising Mavens who are Fipping the Script on Gender

Hear from the Advertising Mavens who are Fipping the Script on Gender

New York Times
06 April 2017

Queen Latifah is joined by industry leaders to share 7 key insights on how to create ads that are a force for good.

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Dove Teams With Shonda Rhimes to Bring Women's Stories to Video

Dove Teams With Shonda Rhimes to Bring Women's Stories to Video

AdAge
30 March 2017

Dove's nearly 13-year-old ad campaign is spawning Real Beauty Productions with Shonda Rhimes as its first big-name producer in an effort to bring stories from consumers to life as films.

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I'd Rather be in Charge: The Charlotte Beers School of Female Leadership

I'd Rather be in Charge: The Charlotte Beers School of Female Leadership

Campaign US
27 March 2017

A pioneering woman in a male-dominated world, Charlotte Beers is sharing a lifetime of leadership knowledge with today's female managers. Charlotte Beers, one of the most trailblazing women in advertising, is focused on tapping one of the industry’s most potent and under-used resources – female talent.

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WMC Status Cover

SPECIAL REPORT: WMC Status of Women in U.S. Media 2017

Women's Media Center
27 March 2017

The research that the Women’s Media Center conducts is more than statistics. It is evidence, a tool for social change, and creates benchmarks to highlight the status and progress of women in media.

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GEM Logo
Association of National Advertisers
20 March 2017

Research proves that ads and entertainment in which women and girls are accurately portrayed generate significantly more awareness, recall, and purchase intent than ads in which they are not.

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GEM Logo

ANA Aims to Standardize Gender Equality in Ads

Advertising Age
20 March 2017

In a bid to strengthen its #SeeHer gender-equality push, the Association of National Advertisers is making the ad-scoring system behind it available for any copy-testing service, meaning it could become a standard module in the software engines by which analytically inclined marketers evaluate ads.

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AFE Release
Association of National Advertisers
19 March 2017

Despite the strides made in recent decades to accurately portray women and women’s issues in the media, an unconscious bias persists against women and girls in advertising, media, and programming. In response, the Association of National Advertisers Alliance for Family Entertainment (ANA AFE) is spearheading an initiative to address it, #SeeHer.

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Common Sense Media

New Common Sense Initiative to Tackle Impact of Media and Gender Stereotypes on Kids

Common Sense Media
15 March 2017

Responding to high parent interest, Common Sense announced a new initiative to develop research-based guidelines on gender stereotypes in the media. This first-of-its-kind resource will help parents, kids, and educators identify which television shows and movies have healthy gender role models and avoid gender stereotypes or imbalanced gender roles.

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Association of National Advertisers
03 March 2017

MTV and the Association of National Advertisers (ANA) will kickoff Women’s History Month with the A Woman Did That programming initiative to help build awareness for the #SeeHer campaign and rally fans around the movement to accurately portray women and girls in media by the year 2020.

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A Woman Did That

MTV Joins the ANA's #SeeHer Initiative With Campaign for Women's History Month

Ad Age
02 March 2017

The Association of National Advertisers' #SeeHer campaign gets a new face -- rather, many new faces, in "A Woman Did That," a campaign co-created with MTV in honor of Women's History Month.

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We See Equal

See P&G's New Gender-Equality Corporate Branding Campaign

Ad Age
02 March 2017

Procter & Gamble Co. is tying its brands' efforts against gender bias together in a new corporate #WeSeeEqual digital campaign linked to International Women's Day coming March 8.

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Athleta ChicagoTribune

#SEEHER MEMBER NEWS: Wait, Are Those Real Bodies in the Athleta Catalog?

Chicago Tribune
11 January 2017

Advertisers don't really market to us. They market to who we want to be: aspirational us. So Kate Hudson sells us workout gear, Nigella Lawson sells us cookware and so on. Athleta is changing that up a bit. In its latest catalog, the Gap-owned athleticwear retailer is marketing to who we already are.

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ANA Logo

ANA Advancing Diversity in Media With First Ever #SeeHer Award

Association of National Advertisers
06 January 2017

Last month, the Association of National Advertisers (ANA), in a partnership with the A&E Network, awarded the first-ever #SeeHer Award to actress Viola Davis at the 22nd Annual Critics’ Choice Awards. Ms. Davis stars in the hit television series “How to Get Away with Murder,” and was recognized for her role as a seminal figure in the cause to change gender stereotypes.

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VIola Davis

Viola Davis' #SeeHer Award acceptance speech is one you need to hear

USA Today
11 December 2016

Viola Davis came through with a word at the Critics’ Choice Awards Sunday night. The Fences and How to Get Away with Murder star took home the first-ever #SeeHer Award, an honor that recognized her work furthering the portrayal of three-dimensional women onscreen.

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Viola Davis ET Online

Viola Davis Delivers Powerful Speech After Winning Critics' Choice '#SeeHer' Award

ET Online
11 December 2016

Viola Davis was honored at Sunday's Critics' Choice Awards with the show's first-ever #SeeHer Award, and the talented star delivered a powerful speech that showed exactly why she was presented with the inaugural honor in the first place.

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Viola Davis People

Viola Davis Delivers Powerful Message of Self-Acceptance

People
11 December 2016

Viola Davis delivered some very powerful words at the Critics’ Choice Awards Sunday night. The actress, who won the best supporting actress award for her role in Fences and is nominated for best actress in a drama series for How to Get Away with Murder, was also the recipient of the first-ever #SeeHer award.

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Viola Davis InStyle

Viola Davis's Rousing Critics' Choice Awards Speech Will Inspire You

InStyle
11 December 2016

Leave it to Viola Davis to deliver a powerful speech. Everyone was brought to their feet at Sunday night’s Critics’ Choice Awards in L.A. to celebrate the award-winning actress as she received the first-ever #SeeHer award. The honor, presented by the Association of National Advertisers in conjunction with A&E, recognized the talented star for her continued portrayal of strong female characters onscreen

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Viola Davis

CA Supports #SeeHer at Critics’ Choice Awards

Computer Associates Blog
08 December 2016

The first ever #SeeHer Award will be given to Viola Davis on Sunday at the 22nd Annual Critics’ Choice Awards. The Association of National Advertisers (ANA) and its Alliance for Family Entertainment are out to eliminate bias against women in advertising and media.Computer Associates Blog

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Critics' Choice Award Logo
Association of National Advertisers
06 December 2016

The Association of National Advertisers (ANA) and A&E Network will partner at the “22nd Annual Critics’ Choice Awards” to introduce and present actress Viola Davis with the first-ever #SeeHer award. Davis embodies the values set forth by the #SeeHer mission, including pushing boundaries on changing stereotypes and her recognition of the importance of accurately portraying women across the entertainment landscape.

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06 December 2016

The Association of National Advertisers (ANA) and A&E Network will partner at the “22nd Annual Critics’ Choice Awards” to introduce and present actress Viola Davis with the first-ever #SeeHer award. Davis embodies the values set forth by the #SeeHer mission, including pushing boundaries on changing stereotypes and her recognition of the importance of accurately portraying women across the entertainment landscape.

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GEM Logo

Are Your Ads and TV Shows Defective on Gender Equity? The ANA Has a Tool That Can Help

Ad Age
28 November 2016

Are your TV ads or the shows where you advertise defective in the way they portray women? The Association of National Advertisers has a new system to tell you.

The Gender Equality Measure scores ads or entertainment on how and how prominently they depict women, like an ad-industry version of Six Sigma, the data-driven methodology aimed at eliminating defects in products or services.

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CMO Roundtable

Purpose, Death and the Backstreet Boys: Takeaways From the ANA

Ad Age
24 October 2016

The Association of National Advertisers held its annual Masters of Marketing conference in Orlando, Fla. If you weren't able to make it, we've got a few takeaways below, whether it was Marc Pritchard's advice to marketers, Gary Vaynerchuck's shock talk, or some nostalgia from the Backstreet Boys. And be sure to check out our complete coverage.

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Hewlett Packard

This Letter from an Executive Shows One Simple Way to Ensure Diversity

Quartz
06 September 2016

Diversity in the workplace only occurs when bosses demand it. That’s the lesson US marketers are learning after accusations of sexist and racist behavior at major agencies put diversity back in the spotlight recently.

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SeeHer AdAge

AFE and Girls' Lounge partnering in #SeeHer initiative

Ad Week
17 June 2016

The clichéd, sexist portrayals of women and girls in advertising just took another blow from the ANA's Alliance for Family Entertainment (ANA AFE). On Thursday, the organization announced the launch of #SeeHer, an initiative that aims to create a more accurate portrayal of women in the media. The goal is to see a 20-plus percent increase in the accurate portrayal of women and girls in ads by 2020, the 100th anniversary of women gaining the right to vote in the U.S.

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Dove Speak Beautiful Effect

ANA Moves to Eliminate Bias Against Women From Ads and Media

Ad Age
17 June 2016

Urged on by White House, advertiser group will track ads, measure change and showcase good examples.

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Stephen Quinn

Q+A: AFE CEO Stephen Quinn on Unconscious Bias in Advertising

Campaign US
05 June 2016

The #SeeHer initiative will guide marketers in the creation of positive portraits of women.

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Contact Us

For information about #SeeHer, contact SeeHerInfo@ana.net.

Marketers seeking insight/strategy to successfully activate #SeeHer for brands, contact SeeHerStrategy@ana.net.