Our Mission

#SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S. Its mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote.

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Featured #SeeHer Ads

Bias-free work from member brands with high GEMTM (Gender Equality Measure) scores.

Featured #SeeHer Content

Stories and stars speaking out about gender equality in ads and programming.

#SeeHer Spotlight, October 20

The Celebrity Page

This week's #SeeHer Spotlight features Olympic Gold Medalist Meryl Davis who as a world class athlete feels women have an inherent inner strength that can be tapped into. Her message is find your strength, your voice and speak it and share it in support as a community.

#SeeHer Spotlight, October 13

The Celebrity Page

Country Music superstar Dolly Parton joins us in today's #SeeHer spotlight. Her film "9 to5" was one of the first films in which women decided, in a comedic way to turn the tables on sexism in the workplace.

#SeeHer Spotlight, October 6

The Celebrity Page

Latin superstar Gloria Estefan promotes the #SeeHer movement for all women and Latina's who rock the world!



Vanessa Hudgens receives #SeeHer Award At TEEN CHOICE 2017

2017 Kids’ Choice Sports #SeeHer Award


Olympian Simone Manuel wins first Nickelodeon Kids’ Choice Sports #SeeHer Award.

#SeeHer Video
30 June 2017

#SeeHer co-founder Shelley Zalis hosted a panel of C-suite executives in a discussion about improving the depiction of women in advertising.

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Taraji P. Henson | Dear Mama


Taraji P. Henson talks about how supportive her mother has been throughout her career, and why that makes her the best.

Pitbull | Dear Mama


Pitibull talks about writing his song “Castles Made of Sand” for his mother.

“A Woman Did That” – Rihanna


Rihanna is more than just one of the biggest pop stars in the world – she's a huge philanthropist.

“A Woman Did That” – Tschabalala Self


Tschabalala Self is an artist who aims to represent women of color in the art world. She's had exhibits in cities all over the world and was named one of Forbes' 30 Under 30.

“A Woman Did That” – Keiana Cavé


Scientist and entrepreneur Keiana Cavé spearheaded her own independent research on the BP oil spill in high school. One of her biggest hopes is to encourage other girls to pursue STEM.

“A Woman Did That” – Amani Al-Khatahtbeh


After hearing so much negativity about her culture in the media, Amani Al-Khatahtbeh founded Muslimgirl.com and wrote "Muslim Girl: Coming of Age" to give a firsthand look at her life and experiences.

“A Woman Did That” – Lucy Jones


Fashion designer Lucy Jones creates pieces that are designed to help people with disabilities who can't dress themselves.

“A Woman Did That” – Laurie Hernandez


Olympic gold medalist Laurie Hernandez talks about what kickstarted her interest in gymnastics and the importance of representing Latina gymnasts at the 2016 Summer Olympics.

2016 Critic's Choice #SeeHer Award


Viola Davis delivers a powerful speech after winning first-ever Critics’ Choice ‘#SeeHer’ Award.